Hi, I’m Becca!
I write feature articles on popular science and consumer tech, as well as working with a small group of clients to improve their storytelling through creative social media activations and content marketing strategies.
In 2009 I completed a Master’s Degree in Public Relations & Communications, which equipped me with an array of copywriting skills and a thorough understanding of how to run marketing campaigns, from strategic planning all the way through to tactical activations.
Over the past seven years I’ve put my writing experience and marketing skills to use across a number of senior roles (including Editor at Lifehacker UK, Editor-in-Chief & Publisher at Shiny Shiny, and International Content Editor at MSN Now) that required me to manage global editorial teams, define publishing strategy and ensure that all content production ties back to core business goals.
Working both agency-side and as a freelance consultant, I’ve produced content for clients including Asda, Conran + Partners, and Envirofone, as well as being a social media consultant for brands including First Direct, Buddhify and Wiley Publishing.