I help tech brands, founders and organisations understand how their products and services will really land.

Before the reviews. Before the launch. Before it’s too late to change anything.

My work spans pre-launch product consulting, ethics training and education, trend intelligence, and strategic insight.

Whether I’m advising a health tech startup on what they’re building, writing about how AI is changing us for TechRadar, teaching AI ethics, or exploring the futures being built around us in my newsletter The Future Hunter — the question is always the same: does this actually work for real humans?