For 15 years, I’ve been translating complex ideas into accessible, emotionally resonant stories and turning cultural signals into strategic insight. My work sits at the intersection of technology, behaviour, and sensory experience, helping people and brands not just understand what’s next, but navigate it in ways that feel more human.

I write features, books, and a newsletter that explore how tech, wellness, and design are reshaping the way we live, connect, and feel – with work published in The Guardian, Observer, Metro, Stylist, Grazia, Inverse, New Scientist, WIRED, TechRadar, Gizmodo, and more.

Beyond editorial, I collaborate with brands and organisations to decode emerging trends, anticipate cultural and behavioural shifts, and develop strategies that are both future-facing and sensory-aware. My approach blends journalism, research, and foresight with a deep interest in how people actually feel – physically, emotionally, somatically – as they move through digital and real-world environments.

Whether I’m working with a brand team, a wellness space, or an overwhelmed founder, my aim is to bring clarity, calm, and creative direction to the unknown – and to help shape futures that are not just innovative, but intuitive, embodied, and emotionally intelligent.