I’m a writer, author, and consultant exploring the intersection of wellness, technology, and the future of how we feel.
For more than 15 years, I’ve transformed complex ideas into accessible stories and turned emerging trends into actionable insights. My work lives at the intersection of technology, culture, behaviour, and sensory experience – helping individuals and businesses not just understand what’s next, but feel their way through it.
I write features, books, and a newsletter exploring how wellness, tech, sensory design, and emotional culture are reshaping the way we live, connect, and navigate the world. My work has appeared in The Guardian, Observer, Metro, Stylist, Grazia, Inverse, New Scientist, WIRED, TechRadar, Gizmodo, and more.
My expertise spans:
– Emerging technologies, particularly wellness and fitness tech
– Sensory spaces and somatic environments
– VR/AR and spatial computing
– UX and neurodivergent accessibility
– Digital wellbeing and behaviour design
– The evolving intersection of luxury, wellness, and emotional culture
In 2021, my first book Screen Time was published by Bonnier Books. Part guide, part reflection, it explores how technology shapes our habits, attention, and inner lives – and how we can reclaim balance in an increasingly connected world.
Beyond writing, I regularly share insights on podcasts and radio, including BBC Radio 4 and BBC Radio Five Live. I’ve chaired live events, hosted future-forward panels, and collaborated with brands like Adidas, Hyundai, and L’Oréal on expert campaigns exploring tech, wellbeing, and behaviour.
Whether I’m decoding a new wearable, consulting on a sensory-first product strategy, or exploring the emotional weight of future wellness spaces, I’m always drawn to the same question: How do we stay human in a world that’s changing fast – and how might we design for that?
How I work with brands & agencies
I help brands decode emerging trends, anticipate cultural and behavioural shifts, and design strategies that are not only future-focused, but emotionally intelligent and felt.
With a background in journalism, research, and strategic storytelling, I bring a perspective that blends clear thinking with creative depth – translating complex ideas into sensory-aware narratives, meaningful positioning, and human-centred strategy.
I work across the tech, wellness, and science spaces, offering:
✦ Consumer Behaviour & Strategy
Understanding how people feel, adapt, and behave in response to change – especially in relation to wellbeing, digital environments, and sensory experience.
✦ Brand Positioning & Messaging
Defining and refining a brand’s voice, tone, and emotional resonance in an evolving world. From calm tech to embodied luxury, I help brands connect through feeling, not just function.
✦ Editorial & Content Development
Crafting thoughtful, engaging content – from features to scripts to campaign copy – that speaks to emotion, behaviour, and the body in a digitally complex world.
I also work as an expert host and collaborator on branded campaigns, helping companies translate big ideas into compelling conversations. I’ve led discussions, chaired events, and contributed to media campaigns for brands like Adidas, Hyundai, and L’Oréal – bringing complex topics to life in ways that are accessible, engaging, and story-led.
I’ve also partnered with companies like Google, Sol de Janeiro, RingConn, Huawei, and Sennheiser on sponsored content projects – blending editorial clarity with future-savvy brand storytelling.
Whether it’s helping a team rethink their wellness narrative, shape a future-facing product experience, or simply translate emerging trends into something actionable, my approach helps brands not just adapt to change – but lead it, with clarity and care.