I’m a writer, author & consultant. I have more than a decade of experience exploring the human side of technology and science. My work transforms complex concepts into accessible, engaging, and inspiring stories.
I write features and books about tech, science and behaviour. My passions lie in AI, AR/VR, digital health, wearable and fitness tech, smart home, audio and the future of space exploration. Over the years, my work has appeared in newspapers, like The Guardian, Observer, and Metro. Lifestyle magazines including Stylist and Grazia. Science platforms, such as Inverse and New Scientist. And leading tech publications like Wired, TechRadar, and Gizmodo.
Along with my editorial experience, I help brands find their voice. We work together to define their offering, craft compelling copy, and future-proof their brand strategy. I offer a unique journalistic perspective that’s grounded in marketing strategy. Which means I write clear, interesting copy that delivers results.
My first book, Screen Time, was released with Bonnier Books in 2021. Screen Time is part guidebook, part meditation on the blurring lines between the digital and physical worlds. I wrote it to help people better understand and manage the complex relationship they have with their tech.
I often talk about tech innovations on podcasts and radio shows, including BBC Radio 4 and BBC Radio Five Live. I also chair events and I’m an expert host in branded campaigns for brands like Adidas, Hyundai, and L’Oréal.
Outside of my professional life, I love science fiction. This passion fuels my belief in the power of stories to shape our future. I also enjoy travelling and stargazing, and I recently started learning to surf. If you’ve read this far, here’s a fun fact about me: I hold a rather unique Guinness World Record in a nerdy category—care to guess what it is?
How I work with brands & agencies
I help brands find their voice, define their offering, craft compelling copy, and future-proof their brand strategy. With my insider knowledge of the tech, health, and science industries, writing and editing experience, and MA in Public Relations, I offer companies a distinct journalistic perspective grounded in marketing strategy that delivers tangible results.
I have also worked as an expert host on several campaigns for major brands, like Adidas, Hyundai, and L’Oréal.
COPYWRITING
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Short and long copy
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Tone of voice guidelines
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Social media posts
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Website copy rebrand
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SEO
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UX design
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Report writing and whitepapers
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Branded content
CONSULTANCY
- Creative strategy
- Content planning
- Forecasting and future planning
- World building
PRESENTING & HOSTING
- Presenting
- Script writing
- Branded campaigns
- Hosting events and panels
- Speaking
- Event hosting
RESEARcH
- Report writing and planning
- Trend analysis
- Futures research and forecasting