I’m a writer, author, and trends consultant exploring the human side of technology and the future of innovation.
For 15 years, I’ve transformed complex ideas into engaging stories and turned emerging trends into actionable insights. My work sits at the intersection of technology, culture, and human behavior – helping individuals and businesses not just understand what’s next, but how to shape it.
I write features, books, and a newsletter exploring the crossroads of technology, science, psychology, and philosophy. My work has appeared in The Guardian, Observer, Metro, Stylist, Grazia, Inverse, New Scientist, Wired, TechRadar, Gizmodo, and more.
My work spans a broad range of emerging technologies, with a particular focus on health and fitness tech, sensory spaces, user experience and neurodivergent accessibility, travel and wellness, and the future of luxury.
In 2021, my first book, Screen Time, was published by Bonnier Books. Part guidebook, part meditation on the blurring lines between the digital and physical worlds, Screen Time explores the ways technology shapes our attention, habits, and well-being. I wrote it to help people better understand – and ultimately take control of – their relationship with digital devices.
Beyond writing, I often discuss tech innovations on podcasts and radio shows, including BBC Radio 4 and BBC Radio Five Live. I’ve chaired live events, led discussions on future trends, and worked as an expert host in branded campaigns for global companies such as Adidas, Hyundai, and L’Oréal. Whether it’s breaking down the latest tech shifts or exploring what’s next in digital culture, I love bringing complex ideas to life for different audiences.
When I’m not diving into the future of tech, you’ll probably find me immersed in science fiction, a lifelong passion that fuels my fascination with where technology and storytelling meet. I also love traveling, stargazing, and recently took up surfing – though I’m still in the “falling off a lot” phase.
And if you’ve read this far, here’s a fun fact: I hold a rather unusual Guinness World Record in a particularly nerdy category. Any guesses?
How I work with brands & agencies
I help brands decode emerging trends, anticipate shifts in consumer behavior, and develop forward-thinking strategies. With a background in journalism, research, and marketing strategy, I bring a unique perspective that blends storytelling with strategic foresight – turning insights into impact.
My work spans across the tech, health, and science industries, offering brands:
- Trends & Insights – Researching and analysing the latest innovations to help businesses stay ahead of change.
- Consumer Behaviour & Strategy – Identifying how cultural and technological shifts will shape industries and audiences.
- Brand Positioning & Messaging – Defining a brand’s voice and narrative in an evolving landscape.
- Editorial & Content Development – Crafting compelling stories that engage, educate, and inspire.
I also work as an expert host in branded campaigns, helping companies translate complex ideas into engaging, accessible conversations.
I’ve collaborated with brands like Adidas, Hyundai, and L’Oréal to bring their innovations to life through events, discussions, and media appearances.
I’ve also collaborated with brands like Google, Sol de Janeiro, RingConn, Huawei, Sennheiser, and many more on sponsored content projects – translating complex ideas into engaging, audience-driven narratives.
Whether it’s crafting clear, strategic messaging or making sense of what’s next, my approach helps brands not just adapt to change – but lead it.