Let’s work together
Tech brands are making big decisions with incomplete intelligence about how real people think, feel, and behave. I help you understand what’s actually happening — before launch, before the reviews, before it’s too late to change anything.
I bring 15 years of hands-on tech journalism, deep consumer research, and strategic thinking to every project. The result is work that’s grounded in how technology actually shows up in people’s lives — not just how it’s supposed to.
CONSUMER AND CULTURAL INSIGHT
Deep dive reports and briefings about how your audience’s relationship is shifting and what that means for your product or brand. Grounded in cultural signals, behavioural research and 15 years of hands-on journalism.
PRE-LAUNCH STRATEGY AND MESSAGING
Before the reviews. Before the launch. Before it’s too late to change anything. I work with tech brands and founders to pressure test how their product or service will land with real users, and sharpen the story they tell about it.
KEYNOTES AND WORKSHOPS
Talks and facilitated sessions for tech, marketing and brand teams on where consumer behaviour and technology are heading, and how to build products and campaigns that’ll still make sense when they get there.
