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I’m a tech journalist, author and researcher with more than 15 years of experience exploring emerging technologies and what happens when people start living with them.

My work sits somewhere between technology, human behaviour, philosophy and culture. I’m interested in the bigger questions behind new technologies. Like how they change us, the new behaviours emerging around them, the assumptions we make about progress, and what all of this means for how we might live in the future.

I bring that way of thinking to my work with brands, organisations and media companies.

Sometimes that means investigating a big question or emerging behaviour and turning what I find into original research or a cultural insight report. Sometimes it means helping a team think through the human implications of a new technology or product. And sometimes it means finding an unexpected way into a complicated subject and turning it into an article, essay, campaign or story people actually want to engage with.

I also write editorial and branded content, develop research-led thought leadership,and work on video and creative campaigns.

If you’re working on something at the intersection of technology and people (particularly something complicated, emerging or a little weird) I’d love to hear about it.

WHAT I DO
ABOUT ME

WAYS TO WORK WITH ME

RESEARCH & CULTURAL INSIGHT 
Give me an interesting question and let me disappear down the rabbit hole.
I research emerging behaviours, cultural shifts and changing relationships with technology, drawing connections between new developments and bigger ideas from psychology, philosophy, science and culture.
This might become a report, an emerging trends briefing, a piece of original research or a set of ideas that helps your organisation think differently about what’s coming next.
EDITORIAL & THOUGHT LEADERSHIP
I’ve spent more than 15 years turning complicated ideas about technology into stories people actually want to read.
I write articles, essays, reports and thought leadership for brands and publications, combining rigorous research with an accessible, human perspective.
I’m particularly interested in projects that allow me to go beyond explaining what a technology does and explore what it means for the people living with it.
PRODUCT & HUMAN INSIGHT
New technologies rarely enter people’s lives in quite the way their creators expect.
I work with teams to explore how an emerging technology, product or idea might actually be understood, used, embraced or resisted.
That can mean pressure-testing assumptions, identifying emerging behaviours, exploring cultural context or helping uncover the bigger human story behind what you’re building.

I’m a freelance technology journalist and for more than ten years I’ve written about the newest developments in smart home technology, virtual reality, robotics, mobile health, social media platforms and more

You can find some of my work below and you can contact me at becca@beccacaddy.com

I’m a freelance copywriter and features Writer, specialising in consumer technology, popular science and the future, with a passion for exploring the spaces where technology and culture intersect.

You can find some of my work below and contact me at beccacaddy@gmail.com

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