Fitbit’s new female health tracking features explored


Over the past few years we’ve witnessed a growing interest in women’s health tech. There have been apps that can (allegedly) replace contraception, wearables designed for pregnant mums, connected breast pumps and even smart pelvic floor trainers.

As the quantified self movement becomes truly mainstream, tech gets smaller, algorithms get smarter and women become more empowered to find out more about their minds, bodies and cycles than ever before, we only expect this interest to rise.

That’s why when Fitbit announced it’d be launching new female health tracking alongside its new Versa watch earlier the year, we weren’t surprised – but we were excited to try it out for ourselves.

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