CONSULTANCY
Alongside journalism, I work with future-focused brands across tech, wearables, and wellness. I help teams make sense of shifting consumer behaviour, emerging trends, and complex technologies. I then help to turn those insights into clear messaging, thoughtful products, and meaningful experiences.
What sets my work apart is a combination of deep hands-on testing, market insight, and storytelling. I spend real time with products in the real world, grounding strategy in lived experience.
With a background in communications, PR, and advertising, and an MA in Strategic Marketing and PR, I bring both creative intuition and strategic rigour to every project.
What I offer:
Copywriting for web, campaigns, editorial, and content marketing
Editorial planning and content strategy
Brand messaging, tone of voice, and positioning
Strategic insight reports on consumer shifts and emerging trends
Future-focused consultancy at the intersection of tech, wellness, and behaviour
Real-world testing and reviews to stress-test products and experiences
I can help you:
Understand your audience and the shifting cultural landscape
Define clear, human-centered messaging that resonates
Communicate complex ideas through engaging, editorial-quality content
Anticipate what’s next in tech, health and fitness
Turn trends and insights into actionable, brand-aligned strategy
Visualise user journeys and experiences that feel intuitive and meaningful