I bring strategy, storytelling, and market insight together to help brands connect with people – and build what’s next.
Hi, I’m Becca. I write about technology, human behaviour, and innovation for major publications including The Guardian, Wired, TechRadar, New Scientist, Metro, Grazia, Stylist, and Inverse.
With over 15 years of experience, I’ve covered everything from wearable tech and digital wellness to AI, and future trends. I’ve always been fascinated by how people interact with technology and that curiosity drives everything I do.
In 2021, I wrote my first book, Screen Time, a guide to reclaiming our relationship with digital devices.
Alongside journalism, I consult for future-focused brands across tech, wearables, and wellness – helping shape products and experiences that feel better, work better, and connect more meaningfully with the people who matter.
I help brands communicate better, think ahead, and connect more deeply with the people who matter.
What I offer:
Copywriting for web, campaigns, editorial, and content marketing
Editorial planning and content strategy
Brand messaging, tone of voice, and positioning
Strategic insight reports on consumer shifts and emerging trends
Future-focused consultancy at the intersection of tech, wellness, and behaviour
I can help you:
Understand your audience and the shifting cultural landscape
Define clear, human-centered messaging that resonates
Communicate complex ideas through engaging, editorial-quality content
Anticipate what’s next in tech, health and fitness
Turn trends and insights into actionable, brand-aligned strategy
With a background in communications, PR, and advertising, and an MA in Strategic Marketing and PR, I bring a blend of academic insight and real-world experience. I’m driven by curiosity, clarity, and the challenge of making ideas land in the real world.
My expertise in consumer tech, health and fitness trends, and human behaviour helps me turn complex ideas into clear content, sharp strategy, and user experiences that resonate.
I also partner with brands as an expert host and creative collaborator on branded campaigns. I’ve chaired events and fronted campaigns for Adidas, Hyundai, and L’Oréal, and created sponsored content for Google, Sol de Janeiro, RingConn, Huawei, and Sennheiser.
Whether you’re launching something new or reimagining your brand for what’s next, I bring insight, strategy, and storytelling that connects – along with a genuine passion for creating better products, richer experiences, and more thoughtful, human-centered futures.
I’m a freelance technology journalist and for more than ten years I’ve written about the newest developments in smart home technology, virtual reality, robotics, mobile health, social media platforms and more
You can find some of my work below and you can contact me at becca@beccacaddy.com
I’m a freelance copywriter and features Writer, specialising in consumer technology, popular science and the future, with a passion for exploring the spaces where technology and culture intersect.
You can find some of my work below and contact me at beccacaddy@gmail.com