Looking at technology through a human lens
I’m Becca, a tech journalist, author, and consultant with more than 15 years of experience exploring how technology reshapes the way we think, feel, and behave.
I write about consumer technology through a human lens. How devices, interfaces, and systems actually show up in people’s lives.
My work has appeared in publications including The Guardian, Wired, New Scientist, and TechRadar, covering everything from wearable tech, touch interfaces, and digital wellbeing to AI, cognition, and future trends.
My first book, Screen Time, explores how we can rethink and redefine our relationship with digital devices. Not by rejecting technology, but by understanding it more clearly, using it more intentionally, and feeling more in control.
At the core of everything I do is curiosity. About people, behaviour, culture, and what technology is changing beneath the surface. I’m driven by the challenge of making complex ideas clear, useful, and grounded in real life, and by a genuine interest in building more thoughtful, human-centred futures.
Helping brands think clearly about what’s next
What I offer:
Copywriting for web, campaigns, editorial, and content marketing
Editorial planning and content strategy
Brand messaging, tone of voice, and positioning
Strategic insight reports on consumer shifts and emerging trends
Future-focused consultancy at the intersection of tech, wellness, and behaviour
Real-world testing and reviews to stress-test products and experiences
I can help you:
Understand your audience and the shifting cultural landscape
Define clear, human-centered messaging that resonates
Communicate complex ideas through engaging, editorial-quality content
Anticipate what’s next in tech, health and fitness
Turn trends and insights into actionable, brand-aligned strategy
Visualise user journeys and experiences that feel intuitive and meaningful
Alongside journalism, I work with future-focused brands across tech, wearables, and wellness. I help teams make sense of shifting consumer behaviour, emerging trends, and complex technologies. I then help to turn those insights into clear messaging, thoughtful products, and meaningful experiences.
What sets my work apart is a combination of deep hands-on testing, market insight, and storytelling. I spend real time with products in the real world, grounding strategy in lived experience.
With a background in communications, PR, and advertising, and an MA in Strategic Marketing and PR, I bring both creative intuition and strategic rigour to every project.
I also partner with brands as an expert host and creative collaborator, chairing events and fronting campaigns for companies including Adidas, Hyundai, and L’Oréal, and creating sponsored content for brands such as Google, Sol de Janeiro, RingConn, Huawei, and Sennheiser.
As well as writing and consultancy, I create short-form video commentary, particularly on TikTok, where I explore technology through cultural insight, everyday thought experiments, and the habits and assumptions we bring to our devices. This work is less about straightforward explainers and more about encouraging curiosity and helping people see familiar technologies in new ways.
I’m a freelance technology journalist and for more than ten years I’ve written about the newest developments in smart home technology, virtual reality, robotics, mobile health, social media platforms and more
You can find some of my work below and you can contact me at becca@beccacaddy.com
I’m a freelance copywriter and features Writer, specialising in consumer technology, popular science and the future, with a passion for exploring the spaces where technology and culture intersect.
You can find some of my work below and contact me at beccacaddy@gmail.com